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Award-Winning Poseidon Box Showcases Colorful Cellini™ Holographic Dimensionality

Updated: Dec 30, 2021

Fresnels Innovations Ltd. recently showcased a new sample box design that features Cellini™ embossed-style imagery printed on board laminated with DRIEMS holographic transfer film.

Cost-effective and fully recyclable, DRIEMS holographic board offers a more visually engaging alternative to the use of multiple inks and coatings, as the holography changes color as it is rotated.

"An award-winning luxury packaging option that provides a step up in design sophistication, originality, and visual impact, our Cellini technology, combined with DRIEMS holographic board, expands the creative opportunities for brand owners, packaging designers, and suppliers," said Dr. Glenn Wood, COO of Fresnels Inc.

In recognition of its innovative use of materials, the Foil & Speciality Effects Association’s (FSEA) awarded Best Use of Holographics to the Poseidon carton in 2o20 at their Gold Leaf Awards Competition. The carton beat out over 300 other entrants in this category.

DRIEMS is available as master rolls or as sheets manufactured with the individual images in place.

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